Bill Brown
Founder

Company founder, Bill Brown, worked diligently to supply the lighting marketplace with components for almost seven decades. He built A.L.P. from a humble operation to an industry-leading presence. He remains known and recognized for his extensive sale experience, manufacturing expertise, and service to the lighting community. He is a Member Emeritus of the IES, previously occupying board leadership positions with the IES and the Commission International de l’Eclairage.

Steve Brown
CEO
Though trained as an accountant, Steve Brown spent the majority of his early career with A.L.P. focusing on sales and marketing in different regions of the U.S. before returning to Chicago where he was ultimately appointed CEO. He has served as a board member of the IESNA in Chicago and Los Angeles. Steve plays a critical role in the company’s new product development, and channels his considerable energy and enthusiasm to customer service and company growth.
Donny Wall
President
Donny manages the revenue and field performance of the Bill Brown Sales team. He has worked in lighting his entire career, including in key positions at Cooper Lighting. In the past, he has managed key account relationships for BBS in the Southeast, and his market expertise and leadership skills are an asset to the sales team and OEM customers.
Bill Bartnicki
Regional Account Manager
Bill has been an integral part of the BBS family for 25 years, working his way through the ranks in customer service, plant and administrative positions, before being named to head a service initiative directed at OEM customers. He excels in guiding customers towards maximum profitability, including cross-selling the BBS “Unbeatable Combinations.”
Tim Forse
Regional Account Manager
Tim is highly skilled in business development and operational leadership. He has a background in customer service, marketing, sales and training, with the majority of his career spent in progressively responsible positions. He has a track record of driving sales growth and profits through strategic initiatives and service excellence. Leveraging his industry experience, Tim can help customers identify new opportunities, and can work to maximize the profitability of current programs as well.
Michael Malvin
Regional Account Manager
Michael is a graduate of the University of Illinois Champaign-Urbana with double major in Economics and Psychology. His combination of education, enthusiasm, and experience can promptly address all of your needs. His organizational skills, customer rapport, and extensive follow up allows him to maximize customer opportunities.
Glenn Mitchell
Regional Account Manager
Glenn has a noteworthy track record selling components and raw materials to commercial and distribution customers in the lighting market. Glenn has a strong network of regional customer relationships. In addition, his long-established product expertise allows him to maximize customer opportunities.
Allen Middleton
Regional Account Manager

Allen’s sales approach centers around actively listening to customers and presenting solutions for their unique needs. He’s an educator and problem solver who does his homework and is adept at pulling solutions together and tackling challenges in new ways. Allen developed these skills working in management roles for lighting manufacturers such as Sigma Luminous, Universal Lighting Technologies, and Starlite LED. He has also managed several electrical distribution options. He is based in the Toronto area.