PRESS RELEASE: Bill Brown Sales to Represent Genesis Plastics Technologies

January 5, 2017

Bill Brown Sales to Represent Genesis Plastics Technologies

(Niles, IL) – Bill Brown Sales (BBS), the leading national sales agency in the lighting components industry, announces that it will represent Genesis Plastics Technologies, a Colorado-based custom thermoformer of high performance reflectors, optimized for LED down lighting.

Custom reflectors from Genesis offer lighting fixture OEMs some unique advantages over traditional approaches like coatings, paint, or pieced-together sheet. The highly reflective, lightweight, one-piece designs lower costs and speed fixture assembly. Utilizing proprietary materials, Genesis can produce parts with up to 97% reflectivity.

“Our affiliation with BBS offers us unprecedented access to the lighting market, through their longstanding commercial relationships with fixture OEMs,” states John Hunt, General Manager for Genesis. “With our product design, tooling and materials expertise, we have a unique story to present to the industry. It all starts with collaboration, truly understanding the complexity of the project,” he adds.

Donny Wall, President of BBS, further outlines the value of the Genesis offering. “They have a full engineering staff and an on-site tool and die shop, so they offer fast turnaround from prototype to production,” Wall explains. “Time is money in today’s fast-paced lighting world!” he concludes.

Bill Brown Sales has been representing leading component manufacturers since 1955, including: A.L.P. Lighting Components, Adam Metal Products, Bright View Technologies, Espen Technology, Genesis Plastics Technologies, Inventronics, Heilux, LTL Testing Labs, Roytec Industries, Tripar®, and Wiremaid USA.